(CNN)It was a world record for a club match in women's football as a crowd of 60,739 turned out to watch Atletico Madrid take on Barcelona in the Spanish capital.
The top-of-the-table clash was played in Atletico men's team's Wanda Metropolitano instead of the women's much smaller home stadium which has a capacity of 3,500.
The attendance shattered the previous European record of 48,121 who watched Athletic Bilbao's women's team play Atletico in a Copa del Rey match in Bilbao in January.
"The players are the reason for all the success," Atletico coach José Luis Sánchez Vera told El Pais before the game.
"They are the ones who have connected with the fans and they are the ones who are going to fill this stadium with Atléticos.
"The match will be a party for all of them and for those who don't know our players, I think they're going to be hooked."
Atletico captain Amanda Sampedro added: "I was sure that the fans would respond this way, they're like that, they've shown us that for a long time and it's for those people that we will leave everything on the pitch."
However, Barca won 2-0 to close the gap to three points at the top as Asisat Oshoala scored the opener for her fifth goal in five games, and England international Toni Duggan came off the bench to add a second.
The record for any women's match was set at the 1999 World Cup final when 90,185 people watched the United States beat China 5-4 on penalties at the Rose Bowl.
Another bumper crowd of 80, 203 saw the United States defeat Japan 2-1 to win gold at the 2012 Olympics in London.The record for the Atletico men's team at the Wanda Stadium is the 67, 804 people who watched the Madrid derby against Real in February.
The highest attendance ever at a football match was the 173,850 paying spectators who attended fhe 1950 World Cup final between Brazil and Uruguay at the Maracana Stadium in Rio de Janeiro, according to the Guinness World Records.
Tennis Player's Response to Question about Female Coach Sends Important Message about Equality (Mashable, January 2019)
A top French tennis player's response to a question about the hiring of female tennis coaches prompted an enormous cheer from the crowd at the Australian Open.
Lucas Pouille — who will play Novak Djokovic on Friday at his first grand slam semi-final — was asked a question by John McEnroe about his coach.
McEnroe interviewed Pouille immediately after he defeated Milos Raonic in the quarter-final. He referred to Pouille's decision to hire former tennis player Amelie Mauresmo, a former world number one.
McEnroe said: "I’m getting the feeling that a lot of these guy players are going to be hiring female coaches now."
24-year-old Pouille replied saying: "They should. She has the right mindset, she knows everything about tennis. It's not about being a woman or a man, you just have to know what you're doing and she does."
The crowd erupted into applause as Pouille said these words. Well said.
Do Women's Networking Events Move the Needle on Equality? (by Shawn Achor, Harvard Business Review, February 2018)
Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy sitting next to me on the airplane noticed it and asked me about the conference. I told him it’s a series of nonprofits across the country that run conferences for women from all industries to talk about leadership, fairness, and success. He then surprised me by saying, “I’m all for equality, but I’m not sure what good a conference will do.” Done with the conversation, he put on his headphones, content in his cynicism as I stewed, trying to come up with the best, albeit incredibly delayed, response.
By the time I landed, I realized the best response to such a cynical attitude would be data. It won’t change anyone’s mindset to just claim that connecting women is “important” and will “have an impact at work and in society.” We need to show that it actually does. That’s why Michelle Gielan, best-selling author of Broadcasting Happiness, and I partnered with the Conference for Women to see if we could test the long-term effects of uniting women. Spoiler alert: The results astounded even us.
In our initial study of 2,600 working women across functions and industries attending Conferences for Women in several U.S. states, we examined several outcomes that occurred in the year after the women attended the conference. Since women who attend a conference might be different demographically and psychographically from women who elect not to, we used a control group that was made up of women who signed up for a conference but had not yet attended.
As part of the study, we were looking for two types of positive outcomes in women attending a conference: financial outcomes (pay raises and promotions) and intellectual outcomes (increased optimism, lower stress levels, and a feeling of connection). Since we were looking at financial outcomes, we made sure the time period we studied was the same for the research group and the control group, to account for any changes in the larger economic landscape.
For the women who’d signed up for the conference but had yet to attend, 18% received a promotion during the time period we studied, compared with 42% of women who had already attended the conference. In other words, in the year after connecting with peers at the Conference for Women, the likelihood of receiving a promotion doubled. (I wish I could find that guy on the plane to share this stat with him.)
In addition, 5% of the women in the control group received a pay increase of more than 10%, compared with the 15% of women who had attended the conference. That means that in one year, attendees had triple the likelihood of a 10%+ pay increase. (Remember, this isn’t selection bias — women in the control group were also signed up to attend a future conference.)
We also polled the women who’d attended the conference about how it affected their overall outlook. 78% percent of them reported feeling “more optimistic about the future” after attending. While we did not compare this with the control group’s outlook, this still seemed like a significant finding to us in part because of what we know about how a positive mindset can affect other aspects of life. In my HBR article “Positive Intelligence,” I describe how optimism can create a “happiness advantage,” where nearly every business and educational outcome improves as a result.
Perhaps most tellingly, 71% of the attendees said that they “feel more connected to others” after attending. This is important. In my book Big Potential, I outline why the greatest predictor of success and happiness is social connection. Research has shown that social connection can be as predictive of how long you will live as obesity, high blood pressure, or smoking. There is power in connection. I start Big Potential with the story of a study of synchronous lightning bugs from Indonesia, in which researchers at MIT found that if lightning bugs light up alone, their success rate for reproduction is 3%. If they light up simultaneously with thousands of other lightning bugs, their success rate rises to 86%. By lighting together, they could space themselves out to maximize resources, and the increase in their collective brightness would help them be seen for up to five miles! I wrote Big Potential because I have found that if people feel like they are trying to get out of depression alone, or fighting inequality alone, or striving for success alone, they burn out and the world feels like a huge burden. But there is a powerful, viable alternative to individually pursuing success and happiness: doing it together.
I’m not sure every conference would have such a long-term positive impact. I have been to quite a few where either the conference is unengaging or the attendees are disengaged and on their phones. I think it’s safe to say there is an inverse relationship between the benefits you’ll get from a conference and the time you spend on your laptop or phone.
But the key to a beneficial conference, based on my experience speaking at more than 900 conferences over the past 12 years, are (1) a sense of social connection felt by the attendees, (2) engaging sessions, (3) leaders who role model and exemplify the qualities that the conference is attempting to instill, (4) a memorable moment, and (5) a realistic assessment of the present with an optimistic look to the future. Based on the responses of the women in this sample group, we see elevated optimism and social connection, as well as superstar role models (for example, Michelle Obama and Brené Brown also spoke at the event I went to). Moreover, many of the sessions offered practical applications for moving forward at work, such as how to ask for a raise, or stories from other women to let you know that your experiences at work are not unusual or isolated.
Laurie Dalton White, founder of the Conferences for Women, adds, “Something special happens when you see that you are not alone. Making connections and building relationships with other attendees and speakers helps women form an understanding of their worth, and then they learn strategies to ask for promotions, seek fair pay, and even become mentors to others. We invite women like Michelle Obama and Sheryl Sandberg to speak at our conferences not just because of their own personal success stories, but because they are role models who inspire women in both big and small ways.”
There is power in connecting, and it’s not just about gender. Men and women alike can benefit from the power of connection. If you are a manager, encourage your employees to go to events where they can connect with others to remind them that they are not pursuing success and happiness alone. If you are a CEO, invest in conferences that help build up all members of your organization, regardless of where they sit in the organizational hierarchy.
We have so much more to learn about the value of connection in a hyper-competitive world. To the guy sitting on my plane: This research shows that cynicism regarding women’s conferences and initiatives is unfounded, unconstructive, and uninformed. To the rest of us seeking a positive path forward at work and in society, regardless of gender: We must pursue happiness and success together. Like the lightning bugs, rather than trying to light up the darkness alone and in isolation, there is power when we add our light to something bigger. In doing so, we shine brighter.
Shawn Achor is the New York Times bestselling author of Big Potential, The Happiness Advantage and Before Happiness. He serves as the Chief Experience Officer for BetterUp. His TED talk is one of the most popular, with over 11 million views. He has lectured or researched at over a third of the Fortune 100 and in 50 countries, as well as for the NFL, Pentagon and White House. Shawn is leading a series of courses on “21 Days to Inspire Positive Change” with the Oprah Winfrey Network.
“SPORT AS AN ENABLER FOR SUSTAINABLE DEVELOPMENT”: THIS IS THE TITLE OF THE RESOLUTION ADOPTED TODAY BY THE UNITED NATIONS (UN) GENERAL ASSEMBLY IN NEW YORK. IT ENCOURAGES MEMBER STATES AND RELEVANT STAKEHOLDERS TO EMPHASISE AND ADVANCE THE USE OF SPORT AS A VEHICLE TO FOSTER SUSTAINABLE DEVELOPMENT, ACKNOWLEDGING THE ROLE PLAYED BY SPORT AND THE OLYMPIC MOVEMENT.
The Resolution was adopted on the occasion of the presentation of the biennial report of the UN Secretary General on sport for development and peace. The report calls upon Member States to further the work on sport for development and peace at all levels, promote policy coherence, and foster existing national policies and government-supported programmes that leverage sport as a tool for social or economic development, and it recognises the important role played by the IOC and sports organisations in this field.
The 2030 Agenda for Sustainable Development, adopted in 2015, explicitly stressed the role of sport in achieving the Sustainable Development Goals (SDGs). Now, with this Resolution, the UN is reiterating its call to Member States to leverage sport to achieve the SDGs, working in collaboration with all the interested stakeholders, including the sports community, civil society, international organisations and business companies.
The Resolution points out the “invaluable contribution of the Olympic and Paralympic movements in establishing sport as a unique means for the promotion of peace and development, in particular through the ideal of the Olympic Truce, acknowledging the opportunities provided by past Olympic and Paralympic Games”.
It affirms the contribution of sport in promoting tolerance and respect and empowering women and young people, individuals and communities. The document also places a spotlight on the impact sport has on health, education, social inclusion and the fight against corruption, encouraging governments’ efforts to focus on these topics.
Just as importantly, the Resolution again supports “the independence and autonomy of sport as well as the mission of the International Olympic Committee in leading the Olympic Movement and of the International Paralympic Committee in leading the Paralympic Movement” in an effort to guarantee its universality.
Read the full Resolution here.
“We welcome the Resolution approved today by the United Nations, as it reaffirms the universality of sport and its unifying power to foster peace, education, gender equality and sustainable development at large,” IOC President Thomas Bach commented. “With its global reach, and its impact on communities and in particular on young people, sport can bring inclusion and empower people all over the world. Thanks to the UN, we now have a strong tool that encourages states and sports organisations to work together and develop concrete best practices. We want the Olympic Movement to be a driving force for a sustainable future for everyone.”
The universality of sport means that the IOC and the Olympic Movement have a special responsibility to promote a sustainable future for our world. This is why sustainability is one of the three pillars of Olympic Agenda 2020, the strategic roadmap for the future of the Olympic Movement. The IOC has recently published its first Sustainability Report, which reports the progress made on the 18 objectives to be achieved by 2020 across all of the IOC’s spheres of responsibility: as the leader of the Olympic Movement, as the owner of the Olympic Games and as an organisation.
NEW YORK – Beyond giving a brand an image boost, achieving greater gender parity among employees and leadership can have an impact on a company’s bottom line.
At Haven Hill’s Symposium on Equality on Oct. 31, speakers conferred about the data behind the need for more gender parity, as well as the ways in which companies can take equality initiatives beyond hollow campaigns. While many organizations recognize the business benefits of gaining more gender diversity in their workforce, truly achieving change revolves around tackling tough topics and shifting culture.
"Millennials want companies that have values, and values are also about diversity," said Yann Borgstedt, founder and president of The Womanity Foundation. "If you want to keep your employees motivated or in your companies, you need to find ways to have more equality and diversity.
"You want to do what is right, but also we want to do what is good for the economy, and if it’s good for the economy, it’s good for kids and it’s good for everyone," he said. "So I just don’t understand why in so many places men feel threatened by giving the same rights and opportunities to women."
Mr. Borgstedt pointed out that while women represent about half of the population, they only hold 21 percent of senior roles and only 3 percent of CEOs are women. Women at the head of startups are also far less apt to get funding than men, despite the fact that female-led ventures tend to see better returns.
The data also shows that having more gender diversity at a company will help employers attract value-based millennials, while also boosting retention.
According to media organization Politico’s CEO Patrick Steel, his biggest challenge is recruitment, particularly because most Washington residents are already employed. Increasing the number of women in leadership positions at the publication has allowed the company to attract more female staff on both the editorial and sales sides.
Women who work for a female manager are 30 percent more apt to feel as though there is someone who is helping them advance. Politico also offers three months of maternity and paternity leave, opening the door to women to feel comfortable and secure about starting families.
There is a discrepancy between genders on beliefs regarding equality in the fashion workplace, with 100 percent of women thinking this to be an issue, while less than half of men do.
Attributed to the fact that there are many women designers in the fashion and accessories world, many men believe that there is no issue with inequality in fashion. According to a report from McKinsey, Glamour and the CFDA, women start careers in fashion with higher expectations than men (see story).
While there is a lack of gender diversity in everything from politics to corporations, one business that has seen little progress in parity is financial services. Today about 3 percent of women work in wealth management.
Alli McCartney, managing director with UBS Private Wealth Management, said that part of the reason her field is still male-dominated is because it is commission-based, making the potential for losing out while on maternity leave a challenge.
Despite this lack of women in the workforce in financial services, it is becoming increasingly more important for banks and institutions to cater to female clientele. About two-thirds of women say they lead their household, and one-third earn more than their spouse.
Additionally, women are set to inherit money through wealth transfer, and many who have been in the workforce are establishing their own assets. Divorces and deaths of spouses are also requiring women to be more independent about their finances.
Yet with this growing need for advice, women often do not seek out financial services. Three-quarters of women under the age of 40 have no wealth advisor.
Part of this lack of financial assistance may be tied to women’s dissatisfaction with services offered by banks. Whereas men desire results such as power, opportunity and returns from their wealth management, women report wanting aspects such as community and creating an impact and legacy.
Therefore, Ms. McCartney says soft skills will be imperative for wealth advisors of both genders. Managers can also win female clients’ business by offering flexible hours and building trust.
While recognizing the need for more gender equality is one thing, putting it into practice is another.
Progress in gender diversity has stalled in the last few years, according to Jeanne Zaino, senior advisor at AppliedTechonomics. Additionally, 20 percent of employees say that their company’s efforts around gender diversity are merely lip service to the issue.
Citing examples throughout history, Ms. Zaino said that those at the top need to make a commitment to change, but diversity initiatives need buy-ins from stakeholders to have a lasting effect.
Getting executive leadership on-board often boils down to speaking their language and showing the risks and rewards of making a change.
In addressing gender diversity, companies also have to look at issues on the local level, as challenges often differ depending on location.
Angela Lee, chief innovation officer and associate dean at Columbia Business School, spoke about overcoming biases and being unafraid to tackle tough conversations.
One thing companies can do is try to remove triggers for bias from their hiring process. For instance, orchestras began doing blind auditions, which resulted in more female musicians being hired.
In the corporate world, third-party services will take demographic indicators out of resumes to do merit-based matching for a position.
Companies may also want to think about how they are wording their job postings, removing language that appeals to certain types of individuals.
Ms. Lee also suggested opening up the door for healthy conflict by having meeting attendees fill out anonymous ideas of pros and cons to a particular plan. Companies can also spur innovation by pushing employees from different areas of the organization together, allowing them to gain new perspective and connections.
For women looking to move up the corporate ladder, Robert Reiss, founder and CEO of The CEO Forum Group, suggests taking on C-level language. Addressing plans as they relate to the organization’s mission and values can help an employee get on the top brass’ radar.
Owning a P&L is another path to leadership, as is identifying a personal brand and strengths and finding a way to show them off.
Lastly, establishing and training a successor opens the door for women to take on new opportunities, ensuring there is someone to take their place.
With only 24 female CEOs in the Fortune 500, Mr. Reiss sees reaching 50 as a goal. At this point, women will reach a critical mass where they can mentor each other and help others rise to the top position.
For women in luxury, the world can sometimes be a hostile place, which is why it is important for them to learn to work together and support each other, according to two entrepreneurs who have done so for 20 years.
At the Women in Luxury 2018 conference, Carrie Ellen Phillips and Vanessa Weiner von Bismarck, two women who have been working together for decades, spoke at length about their experiences as women and entrepreneurs as well as how to build a lasting partnership. One of the things they said elevated them to their current position was their joint work ethic (see story).
“You’ve got to make the investment if you’re going to make these changes,” Ms. Zaino said. “You cannot make a one-time change and then walk away from it.
“You have to continue to assess and reassess what has been the outcome of that reform,” she said. “Because reforms have unintended consequences, no matter if they’re positive or negative.”
ASHLEY BERNHARD: FOUNDER @ HAVEN HILL
I stay motivated by… the responsibility to make the world a better place.
Three adjectives that describe me are… organized, loyal, positive
If I could have dinner with one person it would be… Ruth Bader Ginsbergbecause she looks at women’s equality with a broad perspective and knows and promotes that in order to move the needle, men have to be part of the solution.
The most exciting innovation to me is… FaceTime! I love connecting with people, and this has been a game-changer for me.
I am a social impact consultant focused on women's leadership, equality and empowerment initiatives. I consider myself to be an “equalist” specializing in working with both men and women to promote gender equality inspiring the next generation of leaders.
How did you come up with your business idea? What inspired you?
I served as the Deputy Chairman of the Professional Squash Association, and while I was in that position, I devoted a lot of time and energy to advocate for and support the women’s division. In 4 short years we were able to roll out equal prize money at our top level tournaments. One thing led to another, and I moved on to start consulting in the equality/leadership/empowerment space.
What were you doing before this? How did it prepare you for the entrepreneurial life?
Before launching Haven Hill, I was on a long break from the working world to raise our three children. If you ever need a course in being an entrepreneur, raising kids is the way to go ~ every day is different and no one is sitting you down for a review or giving you a regular paycheck!
Who is the one super successful person you look up to? Why them? Can you share their quote/ideology that inspires you the most?
Indra Nooyi, CEO of Pepsi. She leads with strength and grace and did not sacrifice her femininity when in the #1 seat.
"At the end of the day, don't forget that you're a person, don't forget you're a mother, don't forget you're a wife, don't forget you're a daughter.”
"To be a CEO is a calling," she said in 2007. "You should not do it because it is a job. It is a calling and you have got to be involved in it with your head, heart and hands. Your heart has got to be in the job, you have got to love what you do, it consumes you.” In this quote you could easily interchange CEO with Entrepreneur!
What is your biggest dream? Why?
Describe your biggest vision for your business. My biggest dream is to help move the needle on equality. The World Economic Forum’s research predicts that the world will not see equality for women (education, healthcare, pay etc) for 100 years. That shocks me and is the first thing I think of when I wake up each morning. I want to help the corporate world see that investing in women is not just the right thing to do but the SMART thing to do. The data all points in the same direction - when businesses invest in women, everything goes up: revenue, customer satisfaction, employee retention creativity etc. On a very basic data-driven level, it is a no-brainer to invest in, support and retain women in your group/division/company.
You’ve seen them throughout corporate America ― maybe even in your own company.
The road to gender equality is littered with failed standalone efforts that check “the gender equality box” — workplace initiatives like diversity workshops or employee resource groups filled only with women. While these efforts may raise awareness of the career barriers women face, they rarely move the needle on gender parity or generate lasting change.
At the Network of Executive Women, we believe in a “top down, bottom up” approach that emphasizes leadership development and opportunity for women, and — perhaps more important — the commitment of C-suite leaders who will drive policies, programs and a corporate culture that support women’s leadership.
CEOs and other senior leaders who want to change their organizations and achieve gender equality need to arm themselves with insights and action plans that will transform a gender-biased company into a business that leverages all of its talent in a workplace where all can succeed. Potent when applied together, these strategies will fall short if cherry-picked.
Make gender equality a business goal.
CEOs need to commit their full-fledged support to women’s leadership and mandate company policies that advance gender equality and pay equity. Unless gender equality and inclusion are placed high on the corporate agenda and included as routine topics of C-suite conversation, initiatives will stall. Establish companywide goals and targets by function and business, and tie them to business plans and executive incentives.
Create an open, inclusive culture.
To close gaps between policy intent and actual practice, C-suite leaders must walk the talk and practice conscious inclusion. Modeling gender-inclusive behavior — such as mentoring and sponsoring high-potential women — is a start, but modeling inclusion each day and inviting both men and women into “the room where it happens” has a powerful, lasting effect. Rather than focusing solely on negative, unconscious bias, actively reinforce and value inclusive behavior.
And, it still needs to be said: It’s time for zero tolerance for hostile workplaces. Equality can’t exist in a space where sexual harassment or innuendo is allowed.
Uphold gender-neutral policies that are fair and flexible.
CEOs must direct and foster family-friendly policies that enable gender-equal career paths. Do your development and promotion policies impact men and women differently or hinder your gender-parity goals?
Nearly 30 percent of full-time working parents in the United States surveyed by Ernst & Young said managing work and personal responsibilities is getting more difficult. Do your workplace practices provide flexibility that men and women need for family and other responsibilities?
At the same time, millennials place greater importance on work/life balance than their parents did. Among the top reasons millennials quit their jobs: excessive overtime hours (71 percent of those E&Y surveyed) and a boss that doesn’t allow them to work flexibly (69 percent).
Push for equal pay inside your company and influence your business partners.
Start with an equal pay analysis by job title and make adjustments. Does your merit pay program support equal pay? Do your maternity or disability leave policies inhibit hourly wage or salary increases? Is gender pay equality a consideration in the companies you do business with?
Ensure open access to all jobs.
One huge career hurdle for women is the lack of work experience that would position them for advancement to leadership roles. What percentage of your P&L roles are filled by women? One way to build more opportunities for P&L experience is to create channel- or project-based P&Ls.
Does your talent management system support a diverse slate of candidates for gender-neutral roles? How strong are your on-ramping and off-ramping programs?
Women should have the same opportunities for stretch assignments, career development programs, mentoring and sponsorship presented to men. Relocation is more difficult for women executives, who are more likely to be primary caregivers or in dual-career households. Offering women a global project, rather than a global position, is one way to make career-advancing positions more accessible.
In short, do women at your company have clear career paths? Bring men into the gender equality conversation and root out career barriers for women.
Be transparent and share talent data.
Share company policies and plans for promoting gender equality with the public. Remember, what gets measured gets attention — and resources. Establish benchmarks that quantify the inclusion of women at all levels — such as percent of women versus men in hiring, total employees, promotions and attrition — and share your progress internally and externally.
Top executives’ strong, vocal and consistent commitment to gender equality will help talented women achieve their best ― and help your company achieve the bottom-line results closely tied to women’s leadership.
Women are on track to gain a record number of board seats by year's end, the Wall Street Journal reports.
From January to May, women made up 31 percent of new board directors at 3,000 of the largest publicly traded U.S. companies, according to a data analysis by corporate governance firm Institutional Shareholder Services. That's the highest percentage of female board seats in at least a decade.
Some notable 2018 board selections include those made by collaboration platform Slack, which appointed Edith Cooper to its board in February, and beauty company Estée Lauder, which added two female board members in April for a total of eight women on its 17-person board.
This increase in female board representation shouldn't be all too surprising, given a growing body of research showing that diverse boards improve business performance, as well as the gender inequality issues that have plagued companies over the last year.
In August, a 10-page manifesto by a former Google employee sparked national outrage and brought the opposition women face in the male-dominated tech industry into the spotlight once again.
Months later, women galvanized to share their experiences dealing with workplace sexual harassment. The ensuing #MeToo movement led to the toppling of prominent businessmen like Steve Wynn, the founder of Wynn Resorts. In April, the hotel chain added three women to it's board in an effort to refresh the brand after Wynn resigned as CEO and chairman.
Companies are also feeling pressure to diversify their boards from large investment firms, who see a positive correlation between diverse board selection and greater financial returns.
BlackRock, which has taken an increasingly activist approach to how the company does business, recently urged its portfolio companies to up the number of women on their boards.
"We would normally expect to see at least two women directors on every board," the financial behemoth said in a set of proxy voting guidelines published to its website in February.
The effectiveness of these investor demands can be seen with Amazon, whose leadership has historically lacked female representation. In April, the retail giant pledged to include women and minority candidates in their board candidacy pool, following shareholder complaint.
But it's not all good news. The ISS data found that companies have not promoted women at the same rate into leadership board positions, even though they come in with greater qualifications than their male counterparts.
"OUR PROGRESS ON GETTING MORE WOMEN ON BOARDS HAS BEEN SLUGGISH AT BEST."-Sallie Krawcheck, Ellevest CEO and co-founder
Even more troubling, about a dozen of the largest U.S. companies have yet to add even a single female director to their board, according to a previously reported analysis by Equilar and CNBC.
To combat statistics like these, some are pushing for quota systems that would require equal gender representation on boards. A number of European countries have already adopted this strategy for company boards, including Germany, Norway and France.
But these mandatory targets have yet to catch on in the U.S. Some states have adopted nonbinding resolutions, pushing companies to diversify their leadership teams. The California state legislature is considering a bill which requires that publicly-held corporations add at least one woman to their board.
In a CB Insights panel on Thursday, Ellevest CEO Sallie Krawcheck said that while she has opposed gender-related quotas, she might one day change her mind, and feels they're "underrated."
"Our progress on getting more women on boards has been sluggish at best, despite all the research that shows it can drive superior performance," she tells CNBC Make It. "So at some point, it may make sense to acknowledge that what we're doing now simply isn't working."
Trust the Process: What the Sixers have in Common with Successful Business Leaders (Philadelphia Business Journal, June 2018)
Three years ago on NBA draft day, we wrote an article about the Sixers’ strategy to win the long game. The struggling team found themselves mired in nearly a decade-long period of lousy performance. However, over the course of this near-historic losing skid, leaders of the Sixers organization remained immune to short-term pressure for quick fixes, and laid out a bold plan with long-term strategic intent. Three years later, in the midst of executing drastic transformation, the Sixers are now a winning team and a legitimate NBA-title contender.
Our research at Heidrick Consulting has documented the capabilities of winning organizations and their recipes for success. There are close comparisons that can be drawn between the 76ers and the world’s best companies that we deem “superaccelerators.” Namely, both the Sixers and superaccelerating organizations, such as Alphabet, Celgene, Comcast, and Visa, have demonstrated an exceptional ability to mobilize, execute, and transform with agility.
They Overcame the “Valley of Despair” with a Clear Purpose (Mobilize)
In a volatile and hyper-competitive environment, organizations and teams need to adapt and institute internal change. There is a robust empirical phenomenon termed the “Valley of Despair.” During organizational change, performance typically declines before it improves. When performance reaches a low point, there is a sense of fear and doubt that pervades organizations. At this point, many employees may disconnect from the change, causing the organization to fail – unless there is a clear and compelling North Star. The North Star will give the organization will to stay the course and survive the inevitable valleys of despair that accompany change initiatives. The Valley of Despair can be seen both in the history of businesses and in the 76ers’ quest to rebuild.
Three years ago, the Sixers finished with 18 regular season wins, making them the third-losingest team in the NBA. Things got worse before they got better. The next season, the Sixers won 10 games, putting them dead last in the league, and nearly setting an NBA record for futility. But in the midst of poor performance, meager crowds, and General Manager Sam Hinkie’s departure, the Sixers organization held a clear North Star, utilizing their young talent and draft picks to make them an NBA title contender. They continued to take a patient approach to the injuries of key players such as Joel Embiid, and stockpile draft picks that would produce 2018 Rookie of the Year nominee Ben Simmons. They took calculated risks, such as trading their 2014 1st round draft pick for Dario Saric, who was playing in Turkey at the time. Now the Sixers’ vision is starting to pay off. This year, the Sixers finished with the fifth best record in the NBA.
They Put the Right People in the Right Roles (Execute)
Organizations develop winning capabilities through great talent-development processes. Execution implies making difficult decisions on individuals who are not the right fit for the role and organizational culture. Such critical decision-making should be exercised for all levels of the organization – from front-line talent to upper management and executives. The Sixers invested considerable time and capital in finding the right players for the right roles. In 2017, they invested $148 million in Embiid’s new contract as their franchise center. Shortly after, they traded former 1st round pick Jahlil Okafor after a growing list of off-court issues and disputes with coaches. This season, they invested in strong perimeter shooting through JJ Redick, and bolstering their bench talent. And in the offseason, after concerns that General Manager Bryan Colangelo leaked sensitive information about his players, the 76ers have accepted Colangelo’s resignation in favor of a replacement who will have better relationships and trust with players and fans. The Sixers’ ownership has demonstrated an ability to make tough calls and remain resilient in the face of adversity.
They Drive Innovation and Model an Entrepreneurial Spirit (Transform)
Winning organizations challenge the status quo. Leaders within these organizations should encourage and drive experimentation to reinvent their businesses ahead of the competition. Transformation implies breaking with tradition and internal fiefdoms, rethinking the way things are done, and embracing innovation. This requires a culture of disruptive thinking, idea generation, experimentation, and rapid adoption.
The 76ers were named to Fast Company’s 2018 “Most Innovative Companies” list due to their breakthroughs off-the-court. The Sixers’ new, state-of-the-art Training Complex in Camden, New Jersey is unparalleled in size and scope in the NBA. The Sixers also provide their players with a premier nutrition program that surpasses that of many of their NBA competitors. They hired an executive chef, JaeHee Cho a former sous chef at Parc – a high-profile Philadelphia French restaurant – who created a restaurant-quality menu serving the nutritional needs of top athletes.
They Maintained Optionality while Executing their Strategy (Agility)
Too often, leaders and organizations become entrapped in the frame of binary decision-making. Strategic thinkers insist on surfacing multiple options at the outset and do not prematurely become locked into go/no-go decisions. Winning organizations can pivot their strategies in the event of unforeseen change.
While executing in their quest to build a championship-caliber team, the Sixers maintained salary cap flexibility and a healthy stock of draft picks. Before the start of the 2017-18 season, the Sixers were able to sign Redick for a one-year, $23 million deal. Redick was instrumental in helping the Sixers make the playoffs, with his ability to shoot from the perimeter and mentor young players. The Sixers’ current payroll structure has positioned them as a viable suitor for LeBron James’s free-agency, and also a potential acquirer of Kawhi Leonard or Paul George. Furthermore, the Sixers own six draft picks in this year’s draft, with one of those picks being the 10th overall pick from the Los Angeles Lakers.
The Sixers are modeling the disciplines of strategic leaders and winning organizations. In addition to the aforementioned characteristics, the 76ers have demonstrated many of the 13 drive factors that our research has proven to differentiate the best-performing companies from the status-quo. And although the current generation of players and management have yet to produce an NBA title, the Sixers opened Las Vegas bets with the best odds in the Eastern Conference to win the 2019 NBA Finals. Regardless of their fortune and our own fandom, the Sixers represent a paradigm from which businesses can learn.
Some of the concepts and examples in this article were adapted from “Winning the Long Game: How Strategic Leaders Shape the Future” by Steven Krupp and Paul J.H. Schoemaker (PublicAffairs, 2014) and “Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility” by Colin Price and Sharon Toye (Wiley, 2017).
How can women’s sports become mainstream?
While it’s never been a better time to be a female athlete, and participation in sport from women of all ages is on the rise, the one key area where we’re seriously lacking in is corporate investment. The most recent estimate of global corporate investment currently stands at 0.4% for women’s sports, with the majority of the rest of that figure going to the men.
This needs to change, and to achieve this we - that includes government, the media, people in business and you, dear reader - have to be pulling in the right direction. We have to educate potential investors and tell the story of the benefits of women sport better. Here’s my topline take on how.
1. We need to identify and empower female athletes - for the right reasons
The #WhatIf campaign by Women in Football, which launched last month, is a great start when it comes to empowering women’s sports for the right reasons. In a nutshell, businesses such as Betfair, Sky Sports and Barclays have pledged to invest in boosting the profile of women, working in the football industry.
#WhatIf also highlights how we need initiatives like this across the whole gamut of women’s sports, and for reasons that go beyond mere tokenism. These businesses have invested in the Women in Football initiative based on individual achievements and performance, not just their gender.
We need to start championing more sportswomen from a host of different sports because they excel at their game - like kickboxer Ruqsana Bequm and footballers like Sydney Leroux. Female sport stars can generate loyal and avid fanbases, so if we can boost their exposure, we can create a compelling desirable option for businesses to spend sponsorship money with them based on both the quality of their performance and their ability to generate engaged fans, beyond a token gesture.
2. We need to look beyond reach to attract more corporate investment
Sponsorship plays a big part in funding grassroots engagement in sports, and without it, most sports will struggle.
That 0.4% statistic is shocking to say the least, and it highlights the disparity between the growing interest surrounding sportswomen, and the lack of investment in championing them.
The key issue is that businesses look at men’s and women’s sports in the same way. It’s about how many eyeballs - in stadia and on TV’s - they can reach with their sponsorship money. This is disingenuous - while the popularity of women’s sports is on the increase, it’s never going to match the same number of viewers as its male counterparts.
This might be a bitter pill to swallow, but it shouldn’t matter that women’s sports attract fewer viewers. The point is that backing female sports goes beyond how many people see your logo on TV; it’s much more about who’s watching and engaging with the game and how they subsequently feel about the backing a particular business gives to that sport. Brands such as SSE, Vitality and Kia, who are already engaged with women’s games, have spoken about how they’re viewed in a positive light from audiences at games, which has turned into increased brand-love and affinity.
3. We need to sell women’s sport on the basis of engagement and participation
One of the main reasons for the groundswell of interest around women’s sports lies in the fact that they’re viewed as being more inclusive. Men’s football and rugby games are a pleasure to watch. But fans can be too loud and/or rude for families, who don’t appreciate their kids learning a lexicon of swear words to tell the ref he’s made a bad decision.
That’s partly why we’re seeing more families attend female sporting events. They’re slowly becoming the natural home for family audiences, and they may even succeed in bringing on board people who wouldn’t naturally watch sport.
But not only do these games attract a different audience, and therefore, different brands backing them, female athletes have also been shown to appeal to fans in different ways. They’re seen as more likeable and appealing - for example, during this year’s Winter Olympics, a study found that Team USA’s sportswomen drove more social media engagements per athlete than the sportsmen.
So while it’s never been a better time to be a female athlete, the commercial future can be much brighter. Women’s sports deserves to be in the mainstream. But it’s only through continued investment - which we can achieve if we market female sports in the right way, by focusing on the above three points - that we’ll keep growing the female game, and continue to raise the bar.